Monica Anderson - Director

Monica Anderson is a founding co-owner of Black Watch Productions and our resident director. Coming from a theatre and photography background, Monica has a great eye, and is wonderful with talent, especially children and "real people." Below is a General Reel and a Kids Reel, both of which highlight her versatility and the energy she infuses into every project. A rarity among Kids directors, Monica's work includes products for boys, girls, teens, tween, and all of the combos in between. In addition to the toy spots, she has directed, produced and written a variety of award-winning educational projects for Scholastic and Golden Entertainment. Monica's General Reel features Direct Response, Food, and multi-award-winning Corporate and Image films.

Toy Blast

A montage of images from some of the great toy spots that Monica Anderson has directed over the years. Black Watch did the creative for almost all of these, by the way.

Toy Blast

Scuttlebug

Direct response spot for Australia-based Funtastic; spot was created by Black Watch and directed by Monica Anderson; shot on location in New Jersey, and produced by John Anderson for Black Watch Productions.

Scuttlebug

Dora the Explorer - Dora's Magical Welcome Dollhouse

Directed by Monica Anderson and produced by Black Watch Productions for Fisher Price. Shot at Tristar Studios, NJ.

Dora the Explorer - Dora's Magical Dollhouse

Nickelodeon - GAS

Directed by Monica Anderson. Launch promo for Nickelodeon Games and Sports Network. Created and produced by Black Watch Productions for Nickelodeon Creative Services. Shot on location in New Jersey. Original music/sound design by McPaul Smith.

Nickelodeon - GAS

Polly Pocket

Directed by Monica Anderson and produced by Black Watch Productions for Nickelodeon Creative Services on behalf of their client, Mattel. Shot in NYC.

Polly Pocket - Polly Pets

Zobmondo "The Ladybug Game"

Directed by Monica Anderson, this is the 1st TV spot introducing the Ladybug Game, from Zobmondo! Entertainment. Created and produced by Black Watch Productions, with animation by Black Watch’s Jordan Stone and original jingle by DeSisto Music. Shot at Integrated Studios, New York City, and produced by John Anderson for Black Watch Productions, Inc.

Zobmondo "The Ladybug Game"

Slinky

Directed by Monica Anderson. Spot created and produced by Black Watch Productions for Poof Products. Rocked-up Slinky jingle by DeSisto Music. Shot on location in Bloomfield, New Jersey.

Slinky

Shelcore - Sound Beginnings Laptop

Directed by Monica Anderson. Part of a 3-spot campaign launching Shelcore's new learning-through-sound line, Sound Beginnings, all created and produced by Black Watch Productions. Shot at Brooklyn Studios, Brooklyn, New York.

Shelcore - Sound Beginnings Laptop

Disney - Mulan Video Game

Directed by Monica Anderson. Spot created and produced for New Kidco by Black Watch Productions Creative Group.

Disney - Mulan Video Game

Cotton Candy

Directed by Monica Anderson. Spot created by Black Watch Productions for General Creation. Shot in a New York City soundstage. Original jingle by DeSisto Music.

Cotton Candy

Winged Spawn

Directed by Monica Anderson. Spot created and produced by Black Watch Productions for Irwin Toys. Shot at Black Watch Studio.

Winged Spawn

Megavan

Directed by Monica Anderson. Spot created and produced by Black Watch Productions for Original San Francisco ToyMakers. Green screen and black plexi shoot featuring the fast-talking Megavan Man. Shot in New York City.

Megavan

Street Savage

Directed by Monica Anderson. Spot created and produced by Black Watch Productions for DSI Toys. Shot completely indoors on a New York City soundstage.

Street Savage