Happy New Year 2012
February 2nd, 2012 | blackwatchadminHappy New Year and Welcome to 2012! Black Watch Productions had a banner year in 2011, and some of the results make up the Recent Work Reel that comes to life when you click the billboard on our splash page. We continued our upward trend in the network promos and up-fronts world by shooting the complete rebranding of HLN in New York, Atlanta and Los Angeles. These spots were directed and shot by Trish Govoni, as were the launch promos we did for the new Erin Burnett Show on CNN. We also did work for Food Network, Cooking Channel, Spike and Speed.
One exciting development for us this year was a new association we began with Perception Media. We were engaged to produce a 5 video top-secret viral video campaign for the launch of a revolutionary new tablet, the Grid 10 by Fusion Garage. We also shot the 30-second television spot for the product, all of which were conceived by Perception, directed by Peter Gagnon, and executed by Black Watch. Once the Grid 10 was launched, we continued to collaborate with Perception and Peter Gagnon on three promos for the new “Pimp My Ride” on Speed, as well as a stunning promo for “Inkmaster,” the new tattoo competition show on Spike.
We continued our very rewarding work with Williams Whittle on behalf of the USO. This year, the theme was “The Invisible Wounds of War,” and we filmed 16 heartbreaking interviews with veterans who suffer from PTSD and PTBI, both in El Paso and Washington, DC. Longer videos are up on the Invisible Wounds website of the USO, and the PSA is on our aforementioned Recent Work Reel. It was all movingly created and directed by Rich Park from William Whittle Associates.
We did some crazy-fun toy work this year, starting with spots and sizzles for Fyr Flyz, for I-Star Entertainment, recipient of the 2011 Toy of the Year Award, among others. We also created and shot a DRTV spot for a new foot-powered tricycle called “Scuttlebugs,” a really fun product from Funtastic, out of Australia. Monica Anderson directed both, bringing out the best in the kids and the toys, as only she can do.
Monica and I did our 9th “Braking the Cycle Ride” in September, and once again, we filmed the 3-day event, adding HD footage to the untold hours we’ve gathered from previous years. The 2011 Reunion Film we put together can be viewed in the Long Form Section, along with other clips that will soon be a part of the Documentary we are creating, “And So We Ride…” We now are actively seeking finishing funds for the Doc, so look for more news on that front soon.
All in all, an exciting year, one that has us looking forward to what may be in store for us in 2012. We look forward to building on the relationships with new clients that were started last year and to expanding our client base even more this year. Keep a look out for our monthly email blasts and may everyone have a joyous, peaceful and prosperous year!
John F.X. Anderson
Executive Producer
Black Watch Productions, Inc.